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Pandan Tea Leaf

Featured Case Study

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When Mariah approached us about her new business venture, we were captivated from the beginning. It wasn’t just her unique product or the ritualistic, connective, and explorative experience she wanted to offer. It was her powerful story, her “why” behind her new venture, that excited us. We knew we wanted to be part of this impactful dream. And we aspired to help Mariah bring her vision to life.

Mariah’s story began when she traveled to Vietnam for the first time. The trip would change her life in more ways than one. She and her friend left one world and stepped into another after making their way to a local spa. The entire encounter put her at ease as she drank the most delicious tea she’d ever tasted. But, she discovered more than just Pandan. This experience was the catalyst of a lifelong journey of learning about herself, different cultures, and the environment all around. That moment impacted Mariah so much that she now aspires to create and share that kind of extraordinary, ritualistic experience with others.

So grab a cup of tea (or coffee!), and join us as Mariah Lafey, owner of Pandan Tea Leaf, shares her brand strategy experience, the beginning of her remarkable new chapter.

We create feel-good experiences with herbal teas (cookies too) made from an herb yet to be uncovered in the United States. That herb is Pandan.

I was just getting started with my business. While I’d worked with CreativCat on a logo design in the past, I knew I needed more help uncovering the meat behind my business and putting that into words. I needed a strategy that would go beyond the visuals of an amazing logo – which I also got!

The tea industry is picking up speed, but there are tons of other tea companies out there too, so I needed help figuring out how to make Pandan Tea Leaf stand out from other businesses.

The tea industry is picking up speed, but there are tons of other tea companies out there too, so I needed help figuring out how to make Pandan Tea Leaf stand out from other businesses.

Not really. While I am a writer and marketer myself, I typically take the approach of “I know this stuff and shouldn’t need to pay someone to do it for me.” That said, it’s a lot harder to be objective and creative for your own projects.

I would not have an as-aligned and consistent message that could weave through my business. Building this strategy inspired new ideas and made it easier for product naming. Plus, I have this incredible go-to resource that I can always turn back to when creating content, answering questions, deciding what direction to take next, and so much more.

I’ve worked with CreativCat in the past, and even just having my logo designed was life-changing for my business. So, when it was time to create my next logo, they were an obvious choice. And when I learned they’d expanded their offerings, it was a clear choice to step up my game. I trust them!

In general, I was simply having a hard time moving forward. Although it can be tempting to just cobble this type of work together on my own, I didn’t want to spend the time doing that when ultimately, I knew I would need external experts to help in the future. So, it seemed the best choice was to do it right from the start so I could hit the ground running.

Their professionalism, trust, ongoing engagement, and authentic enthusiasm for what I’m creating.

They are easy to work and communicate with, and the process inspired new ideas. But, most importantly, they delivered a clean, easy-to-use guide.

The CreativCat team.

Packaging design.

Yes, because they are amazing!